Why Facebook Timeline for Pages are Better than Landing Tabs

Timeline for Pages on Facebook doesn’t offer admins the capability to set a default landing tab. Here’s why we believe that is a great thing.

Facebook lately revealed Timeline for Pages, and subsequently eliminated the Facebook default landing tab. You can no longer set a default landing tab. While many individuals who admin Facebook business pages are shocked by this move, or maybe even baffled, let’s discuss why this really is really a great move by Facebook, rather than this kind of a poor factor.

While you recall, before the introduction of Facebook’s Timeline for Pages feature, Facebook business page administrators were in a position to choose whether or not they wanted Facebook customers to land around the page’s Facebook wall or one of its various custom tabs. Many brands, for many years, relied around the default-tab function to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button so as to achieve access to the Facebook business page and its fan-only content.

Previously, prior to Timeline for Pages was place into action, Facebook company administrators could choose which tab was shown as the default. And it could differ based on which content they wanted the user to determine when they 1st went to the Facebook company page.

When Timeline for Pages was revealed, that all changed. Now there’s no Landing Tab default.

Now, as a Facebook business web page administrator, simply because you can’t set a contest or other customized app because the default tab does not mean you can’t immediate both Facebook fans and non Facebook fans to that tab via an ad or perhaps a Facebook icon on your web site. Or perhaps a newsletter. Every Facebook app will still have its personal own unique app URL. If you would like your Facebook users to land on the contest or another custom app, produce the app and make use of the app’s link, not the link towards the page, for your advertisements. Embed the app’s link within the Facebook icon on your web site and in newsletters.

There might be some confusion and additional function so as to make modifications for your Facebook company page in order for Facebook Timeline for Pages to convert nicely. But over the long run, I do think that this was a needed alter. What do you believe?

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