What is an Exact Match Domain Name? Exact Match Domain Names are just that–domain names that include an exact match of the keyword or keyword phrase. So, an instance of an exact match domain name would be “books.com” or “travel.com” or perhaps Keyword1Keyword2.com where “keyword1″ is one word and “keyword2″ is an additional keyword. It’s extensively recognized within the Seo business that having certainly one of these keyword-rch exact match domain names will astronomically increase the chances the website will display up on the 1st web page of the search results to get a keyword search that consists of those keywords or keyword phrase. Currently, this “additional ranking benefit” is only valid for .COM domain names that do not contain hyphens. The only other caveat is the fact that the domain name must really be a reside website on the exact same subject because the keyword. Ideally, the house web page ought to about the subject of the keyword and it should be “optimized” for that keyword phrase.